Taboan Public Market is one of Cebu’s most popular destinations for pasalubong. It draws both locals and tourists in search of the island’s well-known delicacies.
Located in the heart of Cebu City, the market is best known for its wide selection of buwad, or dried fish, which has become a staple souvenir for many visitors.
The market greets shoppers with rows of stalls that offer various seafood products, including danggit, squid, dilis, and other dried fish specialties. Prepared through traditional salting and sun-drying methods, these products have helped establish Taboan as a go-to destination for those looking to bring home a taste of Cebu.
Taboan also offers a variety of local products and delicacies such as chorizo, dried mangoes, and Filipino snacks. Its diverse selection of goods makes it a one-stop shop for visitors searching for authentic Cebuano flavors and souvenirs.
Taboan Public Market remains a cultural landmark that reflects Cebu’s vibrant food heritage and trading traditions. For many travelers, a visit to Cebu would not be complete without exploring the market’s unique sights, flavors, and local experiences.
Written by Mariela Lebumfacil, Ardian Raen Taborada & Juliana Mae Ramos/CNU Marketing interns
