CEBU, PHILIPPINES — Cebu’s remarkable journey as one of the country’s leading centers for business, tourism, innovation, and culture took center stage as The Freeman, in partnership with the Mandaue Chamber of Commerce and Industry (MCCI), held the third...
CEBU, PHILIPPINES — Every recognition and award share a profound truth: they celebrate hard work, spark inspiration, and honor dedication. They emblemize the journey behind success, and give meaning to the verity that molded it to form. For The...
CEBU, PHILIPPINES — The Freeman has broadened the scope of its annual ProgreCebu Awards by honoring Michelin-recognized restaurants alongside outstanding individuals, institutions, and destinations that have helped elevate Cebu’s standing in tourism, business, culture, and gastronomy. Now in its...
From humble beginnings in northern Cebu to becoming one of the region’s respected business leaders, Mark Anthony Ynoc’s journey is a story of resilience, vision, and perseverance. Raised by hardworking parents, a fisherman from San Remigio and a farmer...
For more than seven decades, La Fortuna Bakery has been part of Cebuano life, known for its beloved hopia, ensaymada, and other baked favorites. Today, third-generation leader Michael Sy is helping ensure that this 72-year-old family business continues to...
For many Cebuanos, ngohiong is a favorite comfort food. For Adrian Lee, it became the foundation of a successful business that grew into one of Cebu’s most recognized homegrown food brands—Ngohiong Express. Although he came from a family with...
For Brian Chua, business has never been just about selling cars. It has always been about people, purpose, and creating opportunities that improve lives. The president of Autocentral Group has built his success on hard work, integrity, and a...
For nearly six decades, Anita’s Bakeshop has been part of everyday life in Cebu, known for its freshly baked bread, cakes, and family favorites that have brought comfort to generations of Cebuanos. Today, Benjie Cabinian carries the responsibility of...
Dr. Potenciano “Yong” S.D. Larrazabal III has spent his life balancing many roles—ophthalmologist, marathon runner, entrepreneur, and leader of one of Cebu’s largest healthcare groups. But beyond the titles, he is a man driven by purpose, service, and the...
For Michael Eric Go, Vice President of Philippine Span Asia Carrier Corp. (PSACC), business is deeply tied to faith, family, and responsibility. His story traces back to 1919, when his grandfather, Sulpicio Go Guioc So, left China at just...
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