Samantha Manigsaca, Vice-President for Hospitality and Board Director of AppleOne Group, has long envisioned a career in the hospitality industry. Today, she not only fulfills that dream but also shapes the company’s global presence while staying true to Filipino values.
Her leadership style is rooted in teamwork and inclusion. She believes in involving people in decision-making, appreciating their contributions, and fostering an open, supportive environment. Deeply influenced by her parents, Samantha leads with genuine care and purpose, ensuring that every member of her team feels valued.
Samantha sees hospitality not just as a business, but as a way to build better living communities, connect with like-minded individuals, and contribute to the country’s economic progress.
For her, challenges are inevitable but never discouraging. She views them as opportunities for growth and learning, helping her team understand problems more deeply, mitigate their impact, and prevent them from recurring.
Even while meeting international brand standards, Samantha emphasizes the unique warmth of Filipino hospitality. She believes this cultural trait is something to be proud of and a defining factor that sets AppleOne Group apart in the global market.
Beyond her professional life, Samantha loves to travel different destinations. Her journeys allow her to explore more about herself, gain new perspectives, and continuously learn—qualities that enrich her leadership and vision.
Samantha believes that the journey will not be smooth sailing, but everything will be worth the wait as long as you enjoy every step you take toward your goals.
