Grand Benedicto, President and CEO of the BE Group of Companies, leads with a hands-on approach shaped by his early years growing up around his family’s business. As a child, he spent time in their lumber yard and factory, where simple moments—playing, observing, and helping—taught him discipline, hard work, and the basics of running a business.
Today, he carries a deeper responsibility: continuing a legacy built over generations. “You’re carrying decades of sacrifice,” he says, noting that every decision reflects not just on him, but on those who came before. For Grand, leadership means finding the balance between preserving the past and moving forward.
Under his direction, BE Group has expanded into real estate, resorts, and mixed-use developments. Projects like BE Uptown Park show this blend of tradition and innovation, with modern features such as smart systems and sustainable design, while still reflecting Cebuano identity.
He believes Cebu plays a key role in business growth, not just because of its location, but because of its people. “Cebuanos are skilled, hardworking, and adaptable,” he says. These qualities, combined with a growing economy, make Cebu a strong place for opportunities.
Grand has also embraced change. From digital tools like virtual tours to paperless systems in resorts, he continues to adapt to the needs of modern customers. His approach is simple: listen, adjust, and act.
At the core of his leadership are values—discipline, integrity, and consistency. “Giving up was never an option,” he says.
Looking ahead, he encourages young entrepreneurs to start early, stay focused, and learn from failure. For him, success is not just about business growth, but about honoring the past while building a better future.
Read the complete story of Grand Benedicto and other inspiring features in The Freeman’s Men In Business Magazine, now available at National Bookstore.
This special edition shines a light on Cebu’s business leaders and forward-thinkers who continue to shape industries and drive local progress. It shares the journeys of individuals who navigate change, overcome challenges, and lead with clear vision and steady purpose. They are builders of enterprises, supporters of communities, and creators of long-term impact that goes beyond financial success.
More than a publication of achievements, The Freeman’s MIB Magazine serves as inspiration for young Cebuano entrepreneurs who aim to grow and lead.
Don’t miss weekly highlights of Cebu’s Power Players and Rising Titans every Monday in The Freeman’s Business section. / JOB
