In the fast-paced world of Cebu’s public relations and events industry, one name consistently stands out: Georgia Felice “Jaja” Chiongbian-Rama. Known for her visionary leadership, Chiongbian-Rama is more than just a public relations expert. She is a trailblazer who continues to redefine the landscape of the local events sphere with her game-changing perspectives.
Beyond the deadlines and the high-profile productions, Chiongbian-Rama’s professional achievements are beautifully complemented by her role at home. She remains a dedicated mother of three and a loving, supportive wife—proving that behind every visionary leader is a heart anchored in family.
Empowerment Rooted in Years of Public Relations Experience
Sharing her insights with The Freeman’s Power Women Season 9 as an experienced public relations professional, she believes empowerment begins with owning one’s narrative and self-awareness. Her work is centered on shaping stories, amplifying voices and identities, and influencing perception, driven by the conviction that the most powerful stories are those defined by clarity of purpose and authenticity.
For Chiongbian-Rama, empowerment is not just defined by titles or positions; it also means recognizing that every woman’s voice truly matters and that she deserves a seat at any table. She added that empowerment grows through community when women are surrounded by genuine allies, mentors, and collaborators who both support and challenge them—a solid foundation for becoming strong leaders and creating space for others to rise.
“Empowerment is about understanding who we are as women, what we stand for, and the ‘whys’ that guide the choices we make, whether as professionals, wives, mothers, homemakers, or a combination of these,” Chiongbian-Rama said.
Redefining Traditional Roles
The increasing number of women leading across various sectors in the Philippines, from business and media to government and civil society, is an encouraging development. These leaders serve as powerful examples for the next generation, demonstrating what is possible and within reach for younger women today.
Chiongbian-Rama said that the lack of representation at the highest levels of leadership continues to deter true gender equality. Women remain underrepresented in C-suite roles, on corporate boards, and in other key decision-making positions, particularly within long-established corporations and highly specialized professions.
She added that unconscious bias and long-standing cultural perceptions about leadership still influence who receives opportunities to advance. Addressing gender equality today is less about proving women are capable; the real work now is ensuring that leadership pathways remain open and accessible so more women can influence decisions at the highest levels.
“Progress has certainly been made, but real equality will come when women are not only present in organizations but are consistently shaping decisions and respected at the highest levels,” she said.
Empowerment as a Choice
When Chiongbian-Rama was asked about her thoughts on the statement, “Empowerment is a choice,” she gave an enlightening response. She shared that empowerment begins with a choice: it starts with the decision to commit one’s voice and pursue opportunities that allow one to grow and lead.
She said empowerment is also shaped by opportunity and environment, highlighting that not everyone starts from the same place and that sociocultural barriers can still limit access to leadership, resources, and influence. Access to opportunity, mentorship, and supportive professional and personal environments plays an important role in whether women are able to advance and thrive.
“It is not created by mindset alone. We can choose to step forward and claim our space, but leaders and institutions must also ensure that the systems around us allow that progress to happen. When both are present—personal agency and institutional support—empowerment becomes sustainable and leadership becomes more inclusive,” Chiongbian-Rama said.
Chiongbian-Rama’s story shows women can influence far beyond the boardroom. By seamlessly weaving together her roles as a visionary professional and a devoted family woman, she redefines what it means to be a Power Woman—someone who leads in excellence, remains grounded in love, and embraces the power of her own choices.
